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[ mediums for activism ]

Online activism

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The internet has sky-rocketed in the last decade as a relatively new medium for communication, education, expression, creativity, performance and activism. The internet can provide a powerful tool for individuals, groups, companies, organisations to share information and promote particular social, cultural, ecological, moral, political and spiritual causes. The internet, in some ways, has become a very accessible source for individuals or groups to get their message out there.

In websites with these intentions in mind, we see an array of different resources available at the click of a mouse such as online petitions, fundraising, upcoming events, voluntary positions, networks and current information on issues.

Is it working?

The internet certainly has its potentials as a new expressive medium for many people to be activists on a local, national and global level in the hope of creating some form of positive change.

Responses regarding its effectiveness could range from Yes through to No, based on factors such as whether the spectator was engaged and interested by the cyber performance.

For example, there are many different ways of visually representing information on the internet that effect how a visitor may respond:

  • Is it set out clearly?
  • Does it have information overload?
  • Are there a million pop-ups?
  • Is the site visually engaging, stimulating, exciting?

Other issues which can effect the impact of an online performance;

  • Is the site meaningful?
  • Is there too much dialogue?
  • What is the 'tone' of the site?
  • Does the philosophy resonate with you?
  • Is it easy to navigate?
  • Does it involve you in any way?

Perhaps reactions/impacts to a site are based on a mixture of the quality of the site (quality being a contentious individualised concept), how a person relates to this form of communication, what they're looking for, their resonance with the adopted style and the message that is being pitched at them.